Journal
Notes on the work, the process, and the business of commercial photography.
How I Get Commercial Photography Clients
How do you get commercial photography clients? It starts with knowing what kind of work you want, shooting personal projects, and following up consistently.
How Editorial Photography Builds a Commercial Career
Editorial photography doesn't always pay well, but it often pays forward. Here's how shooting for publications like Monocle and Bon Appetit became the pipeline to commercial campaigns for brands like Sonos and Amazon.
portrait photography
The Power of Environmental Portraits: Letting the Space Tell the Story
Environmental portrait photography goes beyond the headshot. By pulling back and letting the space inform the image, you give clients a richer narrative and more versatile assets from a single session.
photography business
The Long Game: Why Follow-Up Emails Book More Work Than Cold Outreach
My approach to photographer client outreach and email follow-up strategy. The first email almost never books a job. The second or third one does.
creative process
Why Sharing Your Creative Process Matters More Than the Final Image
Clients aren't just hiring a final image. They're hiring the process, the thinking, and the decision-making behind it. Here's why showing how you work is becoming essential for commercial photographers.