Cody James

Mercury Fund

Commercial Lifestyle Portrait Photography


About This Project

I partnered with Mercury Fund on a commercial portrait photography project to capture over 20 founders and CEOs as part of their new website refresh. Mercury Fund is a venture capital firm based in Houston that invests in early-stage software, hardware, and life sciences companies across the central United States. We spent two days shooting on location at the Thompson Hotel in downtown Houston, working through back-to-back executive portrait sessions with founders from across their portfolio. My goal was capturing warm, approachable founder portraits that showed each individual as a person first and a leader second. A natural and inviting feel was an important part of the creative direction, and we leaned on the hotel's daylight-filled lounges and quiet corners to give each portrait its own setting while keeping the series cohesive across so many subjects.